Our Story

“I founded Mia Belle Girls because I wanted moms to have access to totally unique, high quality & reasonably priced clothing for little girls. After all, you shouldn’t have to choose between adorable & affordable!”

 - Lina Viner (CEO and Founder)

Lina Viner and Emma Griner

The Beginning

The story of Mia Belle Girls began long before the first collection launch. As a little girl growing up in Ukraine, my love for fashion and beautiful clothing was always apparent.

I made doll clothing out of fabric scraps and learned how to sew ornate buttons onto fabrics with the help of a family friend who was a dress designer. I dreamed of having beautiful dresses, but sadly it was not an option growing up in Ukraine. Even once my family immigrated to the United States, they could not afford to dress me in the types of clothing I dreamed of. I worked really hard in college to finish business school and made it my goal to become entrepreneur.

As I met my husband, and gave birth to our first daughter Mia, my love for fashion continued to follow me. I was so exited to spoil her with beautiful clothing and give her everything I was not able to have as a little girl. To my disenchantment the local boutiques and department stores were filled with overpriced and impractical clothing. I felt guilty about spending so much money on clothing she would grow out of in the blink of an eye.

The "Aha!" Moment

Mia Belle Girls was born when it became my mission to bring adorable and affordable clothing to the market! Using my daughter Mia as my muse and partnering up with my trendy and crafty mama, we embarked on this crazy and wonderful adventure. The journey has been a whirlwind to say the least.

In 2010 we welcomed our second daughter, Olivia and with continued growth and unavoidable growing pains, my husband joined the quickly growing Mia Belle team. This business had allowed my to grow in so many ways as an entrepreneur, designer, mother and wife.

I feel tremendous gratitude that I have been able to achieve my dreams and do it all with my family always by my side helping and cheering me on. The company has grown beyond our Wildes expectation with hundreds of thousands of happy customers and fans.

As the Mia Belle brand continues to grow and expand, our mission will always remain the same: To offer amazing fashion & great quality at affordable prices. Thank you from the bottom of my heart for your loyalty and continued support. It’s an honor to dress your little fashionista!

Mia Belle Girls Design Team
Mia Belle Girls Team

Meet The Team!

We are incredibly lucky to have an amazing team of people who are extremely dedicated, hard working and share our mission.

The core of our company culture is its entrepreneurial vibe and open concept approach. We live, breath and value innovation, creativity, inclusion, empowerment, team work and respect.

Great things in business are never done by one person, they are done by a team of people & our team happens to be the best!

The Mia Belle Girls

Liv & Mia, the sassy muses behind the brand are a constant presence in the business and always love to pitch in when they can. They are often seen on the Mia Belle live videos that show off new products/collections and enjoy helping out at photoshoots by entertaining our adorable little models and helping to do their hair and makeup.

They have grown up being an active part of this growing family business and are always excited to be a part of the process.

Mia Belle Girls