About Mia Belle Baby

mia belle baby

I founded Mia Belle Girls because I wanted to give every mom the chance to dress her princess in adorable styles without breaking the bank. After all, you shouldn’t have to choose between cost and quality!

- Lina Viner, Founder and CEO

Where The Passion Came From

The story of Mia Belle began long before our first collection launched in 2007… As a little girl growing up in Ukraine, I dreamed endlessly of dressing up in beautiful clothing and feeling like a princess. Sadly, that was not an option there and even after my family immigrated to the United States, buying high-quality designer clothing was out of reach for us.

My love for fashion only grew stronger through the years, from making doll dresses out of leftover fabric scraps to filling up design sketchbooks in high school.

After I got married and gave birth to my daughter Mia, I was so excited to spoil her with beautiful clothing and provide her with everything I couldn't enjoy in my own youth. To my disenchantment, the local boutiques and department stores were filled with overpriced and impractical clothing. I felt guilty about spending so much money on clothing she would grow out of or ruin in the blink of an eye.

matching outfits for baby and mommy

The “Aha!” Moment!

This brought me to my "aha" moment…. if I couldn't find any adorable and affordable girl's clothing, I needed to make it for myself and all the other moms in my position. I embarked on this life-changing adventure by using my daughter as my muse and partnering up with my trendy and crafty mama!

Eleven years of hard work later, we now have thousands of little girls feeling and dressing like the princesses they are. The journey has been a whirlwind, to say the least. In 2010, my husband and I welcomed our second daughter Olivia Rose and shortly after, he joined the rapidly growing Mia Belle team.

I am beyond blessed that I could see my vision to fruition and achieve my dreams with my family by my side. Nothing makes me more fulfilled than happy customers contacting me daily from all over the world to let me know that Mia Belle is their "guiltless" pleasure!

Our company will continue to grow and expand, but my mission will always remain the same: to offer fantastic fashion and excellent quality at affordable prices.

Thank you from the bottom of my heart for your loyalty and continued support. It's an honor to dress your little fashionista!

Lina Viner (Founder)